U2 are the business
Excuse us while we have a laugh. U2 have made the list of The 10 Most Tech-Savvy Rock Stars in Business Week Online, featuring the musicians who ‘best harness technology, especially the Internet, to market themselves, their products, and their causes’.
In U2’s case, Business Week Online cite the band’s Apple alliance: what better way for a rock band to establish high-tech bona fides?
Since when does harnessing Steve Jobs make one tech-savvy? Surely that’s ‘business-savvy’ more than anything else? As for U2’s Internet presence… well, let’s not open that can of worms.
Bono also makes a solo appearance on the list, for launching RED and collaborating with companies such as Motorola on their special edition phone. Fair enough. But does he have the savvy to change its damn Crazy Frog ringtone all by himself?