U2, The Beatles and the iPod
SwitchBlog (Inspired by Apple’s Switch Campaign) mentions U2 in their post ‘Social Currency and the iPod‘ which talks about Apple’s strategy concerning the iPod, digital downloads, DRM and the ‘godlike genius’ of Steve Jobs:
“Rumors have been floated about a Madonna iPod, and others, but without a Beatles iPod as the precedent, it would have been premature. The U2 iPod was an exception. It was a foot-in-the-door for Apple and an opportunity for U2 to welcome the Beatles into the future of music distribution. U2 is the only band with a long enough history and enough current relevance to pull this off.”
Read the full story…
… and a follow up post: The U2 iPod and Its Relationship to the Beatles Deal.