“The key is to achieve a new and younger audience with each record. It’s nice that the older audience is still interested in U2, but the more important part of the audience is definitely the new ones.”
If you’ve haven’t already read them, why not compare and contrast these two intriguing articles about Paul McGuinness: U2’s Fifth Member from www.ft.com and Behind the shades of U2’s principle strength from The Sunday Times. The former contains fascinating hard-headed insights into corporate U2 from the horse’s mouth, whilst the latter attempts to paint U2’s manager as hapless with a string of failed ventures beyond U2. Other than that, they’re both remarkably similar. Thanks to YouTwo.net for the links.