UK Chart Strategy Tragedy

Walk On entered the UK charts at no 5 yesterday. This upset scuppers an attempt to release singles from ATYCLB according to their order on the album, and then achieve a corresponding chart listing: Beautiful Day reached number 1, Stuck In A Moment 2, and Elevation 3, before the surly Walk On refused to play along. Under this system, when poor Grace is released in late 2003 (as Elevation 2001 finally wraps in North America) she will have to put up with a paltry 11. Presumably this ‘chart position streamlining system,’ as its no doubt called, is an attempt to cut the number of different numbers used in the complicated business of managing U2, maybe to save on costs.

A man named James Masterton at also has pointless chart reflections here.