Marketing Genius

Daniel Lanois credits Bono for naming his new album Shine. Lanois told the Canadian Press that he originally planned to call his album Steel, after his pedal steel guitar, but Bono suggested a different title.

“The art department had it laid out and I spoke to Bono and he says, ‘No, no, no. Call it Shine.’ He said, ‘What’s the picture?’ I’ve only got one picture of me — night-time shot and I’m standing in front of the headlight of my motorcycle. He says ‘Perfect. Coming out of darkness.’ He’s such a marketing genius.”

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