Bono reveals plans for ‘Red’-campaign


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{photo courtesy of VPRO}

Bono is furious about the G8 outcome, but blames the lack of a movement:

“People say, are you upset after the G8, you didn’t get this, this and this — of course I am. I am furious. But they blame the politicians. I blame us. We don’t have the movement yet.”

U2’s frontman analyses the results of the G8 meeting with British economist and activist Noreena Hertz in an extensive interview for VPRO’s current affairs show Tegenlicht (‘Backlight’).

Bono talks to Hertz about the results of the G8 summit in Gleneagles this summer and his continuing work as a lobbyist. He also reveals his plans for the new ‘Red-campaign’, which asks companies such as Apple and Nike to produce red coloured products, symbolising the AIDS emergency.

Watch the full interview, recorded backstage at U2’s show in Gothenburg this summer on VPRO Tegenlicht’s website (from September 23).

The interview is part of the VPRO Tegenlicht documentary ‘Noreena’s Agenda’, which will be broadcast on Dutch television on September 25. The full documentary can be viewed online from September 26 onwards, at www.vpro.nl/noreenasagenda

6 thoughts on “Bono reveals plans for ‘Red’-campaign

  1. regardless of her chit chat about herself, this interview impressed me on both sides. she challenged him on several points and he explained a few of his decisions that had puzzled me over the past few months. thanks for the link guys!

  2. regardless of her chit chat about herself, this interview impressed me on both sides. she challenged him on several points and he explained a few of his decisions that had puzzled me over the past few months. thanks for the link guys!

  3. i’ve read up the article by Noreena Hertz publised in Guardian in the link above.
    while being all smart and try to cover all the grounds, sample some relevant stats, she failed to tell us anything we didn’t know already, neither did she propose any real or practical solution except waffling on about how govt is not doing enough
    this is what i couldn’t stand about a lot of left-wing intellectuals, trying to play it safe and play it smart all the time, without getting their hands dirty. They can criticise but won’t help the poor that is lying at their door.

    but i’ll look up the video later, hopefully she’ll impress me more. otherwise it’s gonna be a bit of shame for someone billed as uk’s leading young thinkers.
    (i’ll forgive her if her shot at corporate responsibility 101, but then i would think the readers of guardians are smarter than that)

  4. i’ve read up the article by Noreena Hertz publised in Guardian in the link above.
    while being all smart and try to cover all the grounds, sample some relevant stats, she failed to tell us anything we didn’t know already, neither did she propose any real or practical solution except waffling on about how govt is not doing enough
    this is what i couldn’t stand about a lot of left-wing intellectuals, trying to play it safe and play it smart all the time, without getting their hands dirty. They can criticise but won’t help the poor that is lying at their door.

    but i’ll look up the video later, hopefully she’ll impress me more. otherwise it’s gonna be a bit of shame for someone billed as uk’s leading young thinkers.
    (i’ll forgive her if her shot at corporate responsibility 101, but then i would think the readers of guardians are smarter than that)

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