Video taken during Annie Leibovitz’s photoshoot for Louis Vuitton. Bono and Ali are wearing Edun rather than Vuitton and Ali’s handbag was co-designed. Profits from the sale of this bag will be donated to Africa TechnoServe to support the work of the Conservation Cotton Initiative and related programs. Bono and Ali’s fees are also donated to TechnoServe, Conservation Cotton Initiative, which supports sustainable farming in Africa, and Chernobyl Children’s Project International.
The ‘Core Values’ ad campaign with the tag line “Every journey began in Africa” will launch mid-September in a range of daily newspapers, October magazines and on louisvuittonjourneys.com.