Here’s a cool initiative organised by German-language U2 fansite U2tour.de. They rallied fans to stage a Flashmob promoting U2’s ‘No Line on the Horizon’ in the centre of Vienna, Austria on the day of the album’s release in Europe.
Fans from all over Austria gathered on Stephansplatz in Vienna at three in the afternoon. The fans formed a line, holding up print outs of the words ‘No Line’ (see picture) . They recruited passers-by to join in and ended the line with a fan holding up the words ‘On the Horizon’.
TV station ORF filmed the flashmob (see above), which was broadcast in their TV programme ZIB Flash as well as online in their ZIB 24 live stream.
We think a round of applause for this grass roots promotional event is in order.