Here’s one that’ll make you think of days gone by, when cowboy hats and spray cans went together like birds of a feather.
U2 Singer Moves Merchandise Traffic
“Since U2 singer Bono announced the RED campaign to raise money to benefit the Global Fund to Fight AIDS on The Oprah Show, 66.3 percent of people registering to join the RED Web site clicked through to merchandise partners’ Web sites, according to a metrics company.”
Put on your RED shoes and dance. American Express, Converse, Gap and Giorgio Armani announce the first RED products to generate revenue stream for the Global Fund.
The campaign, an economic initiative designed to deliver a sustainable flow of private sector money to the Global Fund to Fight AIDS, Tuberculosis and Malaria, was launched at the World Economic Forum in Davos on Thursday.
So if you fancy Emporio Armani RED greyish Wraparound glasses, a RED Amex card, a RED terra cotta GAP t-shirt (made in Africa), or a pair of funky RED black Chuck Taylor Converse All Stars, you can put your name on the waiting list on the RED site:
But leading NGO’s think the venture could prove counterproductive: