Paul Vallely at The Independent refutes claims made by advertising trade magazine Ad Age that Bono’s RED campaign spends more money on advertising than it raises for Africa.
“The money RED has raised means that some 160,000 Africans will be put on life-saving anti-retrovirals in the coming months, orphans are being fed and kept in school in Swaziland and a national HIV treatment and prevention programme has begun in Rwanda. Some 99 per cent of funds raised go directly to life-saving schemes.”
On the RED website, CEO Bobby Shriver also reacts to the article in Ad Age:
“Your article says that $18 million and soon to be $25 million (when we have completed our most recent accounting) is a “meager” amount. It’s five times the amount given to the Global Fund by the private sector in four years.”