“The most potent way to tell a story is to have lived it. And if you’ve lived it, then you are speaking the truth. And when you speak the truth, a listener will feel that it is the truth. And therefore your story will be more contagious. And that’s what listeners look for in songs. They want to feel that the writer, the singer has lived it. And then they can experience the same feeling while entering the songs.”

Back in 2007, Brad Frenette from Canada’s National Post was invited into Lanois’ Toronto studio for a lesson in producing a song. It’s an interesting peek into the way U2’s producer works.