Promo Bono meets Hot Press

“..on a rather different tact, the website claim to have found a hidden message on the ATYCLB cover.
‘Bono and Co are pictured in the Charles de Gaulle Airport in Paris’ they hypothesise ‘in the background there are check in desks and information screens. If you look at the screens very closely, you can see a message on the the left side that says J33-3. This message refers to the bible, specifically to a part of Jeremiah in the Old Testament’.
Finally we thought you might like to have a look at the limited edition Promo bono which was sent out to particularly important VIPs.
‘He talks! He promotes!” it says on the box. ‘Pull the cord for random quotes like ‘Lets bite the arse of the pop charts’ and ‘They’re boys, we’re men’.

Sound familiar??!!