Photo set by Jeff Carvalho
Footage shot behind the scenes at Ben Baker’s photo shoot of the members of the (RED) board, for the Fortune 500 issue. Watch the video.
Ticketmaster.nl is auctioning off VIP-tickets for two (RED) Zone areas, adjacent to the U2360 stage. A similar deal is in place for the Gothenburg, Sweden show. The packages include:
– Special VIP entrance and greeting by (RED) Zone Hosts
– High profile General Admission areas on the field adjacent to the stage runway
– Built-in seating for pre-show comfort
– Access to special concession and merchandise stand
– As a special bonus, the top 10 highest winning ticket bids for each show will also receive a pre-show backstage tour of this highly anticipated, revolutionary product design.
(RED) Zone Packages are only available by Auction on ticketservice.nl. All non-ticket elements provided by Live Nation. A portion of the proceeds will be donated to support (RED) and the Global Fund to fight AIDS in Africa. The auction starting bid is: € 95,- You must raise your bid by at least € 5,-
It’s all in the name of charity and, as Bono said: “Rich people have feelings too”.
“The money RED has raised means that some 160,000 Africans will be put on life-saving anti-retrovirals in the coming months, orphans are being fed and kept in school in Swaziland and a national HIV treatment and prevention programme has begun in Rwanda. Some 99 per cent of funds raised go directly to life-saving schemes.”
On the RED website, CEO Bobby Shriver also reacts to the article in Ad Age:
“Your article says that $18 million and soon to be $25 million (when we have completed our most recent accounting) is a “meager” amount. It’s five times the amount given to the Global Fund by the private sector in four years.”