Put on your RED shoes and dance. American Express, Converse, Gap and Giorgio Armani announce the first RED products to generate revenue stream for the Global Fund.

• Watch a video of the press conference

The campaign, an economic initiative designed to deliver a sustainable flow of private sector money to the Global Fund to Fight AIDS, Tuberculosis and Malaria, was launched at the World Economic Forum in Davos on Thursday.

So if you fancy Emporio Armani RED greyish Wraparound glasses, a RED Amex card, a RED terra cotta GAP t-shirt (made in Africa), or a pair of funky RED black Chuck Taylor Converse All Stars, you can put your name on the waiting list on the RED site:

• ‘Join Red’ website

But leading NGO’s think the venture could prove counterproductive:

• Times Online: Bono out of tune with poverty campaigners